Compliments of the new season to you all and we trust 2020 will be a year of creativity for you all! Wrapping up 2019 we reflect on asuccessful and fruitful year Imibala has had!We recently hosted the Imibala Creative Lab and festival (cross colours/cross cultures) in Port Elizabeth South Africa. Creatives from three different continents travelled over 10000 km far and wide to participate in the Imibala Creative Lab.
What exactly is the Imibala Creative Lab?
To answer that we have to go back to the beginning when World musician Tarynne Swarts( Pachamama)after her travels abroad returned to the Motherland inspired to create a platform for young emerging talents due to the lack of platforms. The concept was birthed from her travels abroad on how to bridge cultures and borders through the Arts. She enlisted the help of her fellow international artist to design the branding for Imibala and 3 years later with 3 successful festivals behind us the Imibala Arts festival brand is continuing to grow. This year we decided to add a new layer to the festival creating the Imibala Creative Lab which is a culmination of conference, creative workshops, networking and exhibition and was well received!
The Imibala Creative Lab offered a global networking platform for creatives where creative networked with experienced industry professionals. It offered an educational component in the shape of the conference panel where key topics regarding the cultural and creative industries were discussed. We had the honour of hosting speakers such as Dr Lee Watkins a senior lecturer in Ethnomusicology at Rhodes University and the Director of the International Library of African Music, the Executive producer Luis Fernandes from the award winning Portuguese station Canal 180, the CEO of Business and Arts Ashraf Johaardien was one of our panelist and the Director of the Alliance Francaise (Claude Poggioli France.
We offered offered the Creative Lab workshops such as the Visual arts workshop, headed by Polish Graphic designer Aleksandra, Music production workshop by Argentinian duo Ariel and Juana, Branding and social media marketing by Tarynne Swarts (Pachamama), Dance Lab offered by Siya Mbambaza and to top it all off we ended off the Creative Lab with 2 days worth of Imibala Arts performances.
Creatives from all over South Africa and abroad participated. We had creatives from Johannesburg, Umthatha, Cape Town, Pretoria, Port Elizabeth, Uithenhage, Mosselbay, Poland. Argentina, France, Zambia, Zimbabwe and Mdantsane participated. The Imibala Arts festival also attracted an international audience with people from Spain, Scotland, Germany, France, Poland , Zimbabwe and South Africa attended! It definitely was a melting pot of cultures and crossing of borders through music and Art!
Where is Imibala headed next?
Imibala Arts festival opened the way for the Imibala Creative Lab to be birthed and we are excited to continue the Imibala Brand in this format for 2020. We have some exciting plans for Imibala 2020 and who knows where we will be heading next! After all Imibala is all about crossing cultures and crossing borders! Can you take a guess?;)
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